r3 / 12 / apothecary
awesomage · identity study
maison fondée mmxxvi
the concept

Apothecary

A Didone small-capital wordmark, drawn by hand and kerned pair by pair. A house mark, “A — Nº 01”, numbers everything the house makes.

i.

The house mark

ink on vellum
reversed, on amber
the seal
ii.

Applications

fluide nº 01 lot 0001 · 30 ml
amber glass bottleLetterpress label, 30 ml
nº 01 fluide nº 01 30 ml · 1.0 fl oz
cartonUncoated board, one hit of amber
shopping bagsCotton paper, waxed rope
iii.

Palette

Amber Glass
#8C4A14
Bottles, the one warm note

Vellum
#F2E9D6
Labels, cartons, paper

Iron Gall
#1C1814
Every letter