R3 / 21 / ImpossibleAwesomage · Identity study · 2026
Fig. 01  Primary lockupThree bars, one planeUltramarine face 2236C4

Concept

Impossible

An A drawn from three bars that cannot meet the way they appear to. The letters beside it stay calm, so the paradox does the talking.

MarkPenrose A, 60° lattice
WordmarkDrawn geometric caps
ColourThree greys, one blue face

The markColour, line, reversed

Three tonesA
Precise lineB
ReversedC
Construction on the triangular latticeD

Rules

  1. Every edge sits on a 60° lattice. Nothing is eyeballed.
  2. The blue face is always the one that reads as lit. Never swap it.
  3. The wordmark A borrows the flat apex and the low bar of the mark.
  4. Minimum size 14 mm. Below that, use the single-colour A.

ApplicationsMuseum

HALL 2 Impossible Objects 14.03 / 30.08 FIGURES THAT CANNOT BE BUILT Museum poster, 700 × 1000 mm
No. 001 HARD ENAMEL · NICKEL · 28 MM Enamel pin, hard enamel on nickel
01 Impossible Objects 02 Line and Plane 03 Reading Room 2 LEVEL Exhibition wayfinding: wall panel and level totem

PaletteFour greys, one blue

Gallery Paper#F2F1EE
Fog#D8DADD
Ash Face#A3A8AF
Graphite Face#2A2C31
Lit Face Ultramarine#2236C4