R3 / 22 / TallAwesomage · Identity study · 2026
Cap height 100 / letter width 17 to 36Drawn, not setCollection 01

Concept

Tall

Nine letters pulled upward until they read like a row of stitches. The rhythm is the logo: even stems, narrow counters, one cut of red.

Ratio1 : 4.1
Stem / hairline6.6 / 4.3
CornersSuperellipse

Monogram and versionsTag, vertical, reversed

A / tag
Vertical, for seams and spines
Pitch on bone

ApplicationsLabel, sleeve, box

M Woven neck label with red size tab
Long-sleeve tee, sleeve print in oxblood
ONE PIECE / SIZE M Box packaging, pitch and bone

PaletteThree, never four

Pitch#0D0D0D
Bone#E8E1D3
Oxblood#7D1418