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→Building for the future

The club is the first step, not the plan.

While we get the first club open, we’re also building the things that have to last: a name children are proud of, and a model other towns can pick up and use.

01Brand development

A name the children will want to wear.

For now our mark is a single red figure: one child, counted. It works for a document like this one. It isn’t yet something a seven-year-old would want on a T-shirt, a cabin door or a football shirt.

So we’re developing the brand properly, for the children first and the grown-ups second. We’ve drawn 76 logo concepts in three rounds, from loud and colourful to quiet and refined. When the club opens, we’d like the children to help choose.

Round 1Colour and craftMade with the children in mind: Latin American craft, colour and light. Papel picado, mola, talavera, a torogoz, crayons and cabins.Round 2Cool and funSomething a teenager would actually wear. Streetwear labels, record sleeves, game studios, stickers.Round 3Quiet and refinedThe grown-up end: restraint, careful letterforms, the calm of a design studio.

Tap any concept to open its full page: the mark, its colours, and how it looks on real things. Nothing here is final.

All 76 concepts.

Round 1Colour and craft26 concepts

Made with the children in mind: Latin American craft, colour and light. Papel picado, mola, talavera, a torogoz, crayons and cabins.

Logo concept 01, Inti Sun01Inti SunLogo concept 02, Papel Picado02Papel PicadoLogo concept 03, Crayon Hand03Crayon HandLogo concept 04, Food Forest04Food ForestLogo concept 05, Mola05MolaLogo concept 06, Tocapu06TocapuLogo concept 07, Bauhaus Play07Bauhaus PlayLogo concept 08, Kinetic Joy08Kinetic JoyLogo concept 09, High Five09High FiveLogo concept 10, Little Cabin10Little CabinLogo concept 11, One Line11One LineLogo concept 12, Riso12RisoLogo concept 13, Torogoz13TorogozLogo concept 14, Talavera14TalaveraLogo concept 15, Constellation15ConstellationLogo concept 16, Kaleidoscope16KaleidoscopeLogo concept 16b, Rosette Mono16bRosette MonoLogo concept 17, Point Break17Point BreakLogo concept 18, ABC Blocks18ABC BlocksLogo concept 19, Bubble19BubbleLogo concept 20, Awe · Some · Age20Awe · Some · AgeLogo concept 21, Aurora21AuroraLogo concept 22, Ribbon22RibbonLogo concept 23, Pixel Quest23Pixel QuestLogo concept 24, Mural24MuralLogo concept 25, Many Hands25Many Hands
Round 2Cool and fun25 concepts

Something a teenager would actually wear. Streetwear labels, record sleeves, game studios, stickers.

Logo concept 01, Liquid Chrome01Liquid ChromeLogo concept 02, Acid Rave02Acid RaveLogo concept 03, Brutal Stencil03Brutal StencilLogo concept 04, Neon Sign04Neon SignLogo concept 05, Split Flap05Split FlapLogo concept 06, Op Art06Op ArtLogo concept 07, Glitch07GlitchLogo concept 08, Flash08FlashLogo concept 09, Groovy09GroovyLogo concept 10, Goo10GooLogo concept 11, Outrun11OutrunLogo concept 12, Isometric12IsometricLogo concept 13, Holo13HoloLogo concept 14, Letterpress14LetterpressLogo concept 15, Circuit15CircuitLogo concept 16, Label Maker16Label MakerLogo concept 17, Varsity17VarsityLogo concept 18, Pole Position18Pole PositionLogo concept 19, Terminal19TerminalLogo concept 20, Origami20OrigamiLogo concept 21, Hypno21HypnoLogo concept 22, Morph22MorphLogo concept 23, Sticker Bomb23Sticker BombLogo concept 24, Crest24CrestLogo concept 25, KAPOW25KAPOW
Round 3Quiet and refined25 concepts

The grown-up end: restraint, careful letterforms, the calm of a design studio.

Logo concept 01, Masthead01MastheadLogo concept 02, Ligature02LigatureLogo concept 03, Construction03ConstructionLogo concept 04, Negative04NegativeLogo concept 05, Stroke05StrokeLogo concept 06, Extended06ExtendedLogo concept 07, Deco07DecoLogo concept 08, Emboss08EmbossLogo concept 09, Hallmark09HallmarkLogo concept 10, Signature10SignatureLogo concept 11, Object11ObjectLogo concept 12, Apothecary12ApothecaryLogo concept 13, Plan13PlanLogo concept 14, Module14ModuleLogo concept 15, Dial15DialLogo concept 16, Editorial16EditorialLogo concept 17, Monolith17MonolithLogo concept 18, Perforated18PerforatedLogo concept 19, Grand19GrandLogo concept 20, Soft20SoftLogo concept 21, Impossible21ImpossibleLogo concept 22, Tall22TallLogo concept 23, Reflection23ReflectionLogo concept 24, Full Stop24Full StopLogo concept 25, Woven25Woven
02What we’re building toward

One club that works, then a way to make more.

A model anyone can copy
Every cost, every mistake and every lesson from the pilot gets written down and shared, so the next town can start faster than we did.
Filmed from day one
The build is on video from the first visit. Anyone can follow along, and later, anyone can learn from it.
Food that grows with the children
The old pool becomes a sunken garden. In Peru we designed a full food forest; here we start small and see what grows.
More towns, when it works
Not before. One working club gives funders, governments and partners something real to visit, and a reason to say yes to the next.
03What won’t change

Whatever the logo, whatever the town.

Children stay with their families.
The club and the support exist to keep a child at home, not to replace it.
Nothing permanent until we know what works.
Light, temporary and easy to change.
We never publish where children are.
No addresses, no maps, no faces without consent.
Every cost gets reported.
Funders see where every dollar went.
Got a favourite? Or a better idea?Tell us →